Senior Product Manager, Wayfair
February 2016 - October 2017
Defined vision for cross-sell as the first Wayfair cross-sell PM hire. Built strong relationships across the organization to drive toward shared goals and collaborative solutions. Developed trusted SME knowledge on e-commerce cross-sell.
Drove 350% YoY increase in revenue through cross-sell by achieving feature parity across stores and platforms, increasing cross-sell SKU coverage, and improving user experience.
Launched redesigned collections experience, increasing add to cart rate on mobile web by 32%.