Director of Product, Bluprint

November 2017 - July 2019

At Bluprint (an NBCUniversal company), inspiration becomes action. Our digital platform helps people learn and be inspired by world-class experts, classes & tutorials across a wide range of creative activities, and a global community of like-minded doers.

• Lead product vision & strategy for Bluprint’s subscription lifestyle content platform.

• Manage a team of 4 product managers and coach effective product management process.

• Relaunched Craftsy Unlimited product offering as Bluprint as part of a larger rebrand from crafting to lifestyle content. Led transition to Brightspot CMS from home-grown CMS.

• Define and execute on e-commerce product strategy as an individual contributor. Goal is to provide subscribers easy and convenient “paths to action” for their lifestyle passions by integrating physical supplies and other commerce opportunities in Bluprint's content offerings.

• Maintain legacy Craftsy e-commerce platform.

(Promoted to Director of Product, from Senior Product Manager, in September 2018.)